#8 Cocoa + Natto - Last Chance
50% · everyone · ours, Nov 10
Hey Michael,
I didn’t want you to miss this.
Thank you for standing with us.
To your health,
Antonio
CEO, Black Forest Supplements
If you take a blood thinner, aspirin included, or you have surgery coming up, talk to your doctor before adding a fibrinolytic enzyme.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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Internal notes · 50% · everyone · ours, Nov 10where it came from, links, what it depends on
Ours, Nov 10 (Juan: “we’re missing the last chance emails”). The Drive folder has no #8 doc; slot 07’s approved email opens the last day at 11 AM and its text follows at 2 PM. This one closes it, one hour before the founding price ends. Shape: Sleepy Cocoa #8 and natto #7 as they shipped (deadline, count, CTA, one line of why, proof lines, CTA, thanks, no-extension P.S.), without their “restocking takes weeks” and “pricing will not return”.
- Send: Mon Nov 16, one hour before the close: 4:00 PM ET if the founding price ends at 5 PM, which is where 07’s approved “6 hours left” (11 AM) and “3 hours left” (2 PM) put it. No founding-price discount exists in Shopify yet (read Nov 10, 8:40 PM ET), so the end time is still open. Audience: everyone 07 goes to, minus anyone who has bought SuperCocoa™ since Friday.
- The count (yellow token) is read from Shopify at 3:30 PM. 07 prints the morning number; this one has to be lower.
- Subject + wrapper: “It’s coming to an end,” is the approved plan’s (Nov 5). Seed history: 93.4% inbox (n=1) with a 47-word wrapper that opens “I didn’t want you to miss this” and carries an em dash; 92.6% (n=2) with “I wasn’t planning to extend this.”, which would contradict “no extension”. Ours keeps the first clause, untested on its own. GlockApps before scheduling.
- Banner: the team’s Nov 11 “50% off (LAST CALL)”.
- Serving = the final label copy: three capsules a day, with water.
- No text for this slot: 07’s 2 PM text is the day’s text.
Rating · 50% · everyone · ours, Nov 108.5 · 8.0 · 8.0 · 8.0 · 4 (comparable)
| Criterion | Score | Why |
|---|---|---|
| 1 · Soap Opera Sequence | 8.5/10 | Closes the last loop the arc opened: the count promised on Friday and given at 11 AM, now the final number. It opens nothing new. |
| 2 · Hook / Story / Offer | 8.0/10 | Hook: the hour. Story: one line of why, as Sleepy Cocoa #8 kept it. Offer: 50%, auto-applied, two CTAs. |
| 3 · The 3 Closes | 8.0/10 | Fear (one hour, the count), logic (10,800 FU vs most bottles at 2,000; 1,200 mg), emotion (the thanks). Emotion is light on purpose: 07 carried it at 11 AM. |
| 4 · BFS 4A-4G + Brand Voice | 8.0/10 | No “ever”, “restocking takes weeks” or “pricing will not return” (the precedents had them). Subject = the approved plan’s; wrapper = the first clause of its best measured partner (see notes), untested on its own. |
| 5 · Antonio’s RPR scale | 4.0/10 | Comparables only: natto #7 $0.23, Sleepy Cocoa #8 $0.291. |
Criterion 5 in Antonio’s format
Comparables, not a measurement (unsent): #7 Natto last chance (Jun 8, 01KTKWVKWC093JSRX21W7HHAJC), live pull Nov 9, 365 days: $0.23 RPR, 0.34% CVR, $57,973 on 256,694 → 4/10; Sleepy Cocoa #8 last chance (Feb 2, 01KGFH0ATMH3QAHR2Y4CACVXPW): $0.291 RPR (launch history, read Oct 26).
What’s keeping it from a 10:
- The close time is not set anywhere yet: Shopify has no founding-price discount (read Nov 10, 8:40 PM ET). 07’s approved “6 hours left” at 11 AM puts it near 5 PM ET, so this sends at 4 PM. Fix: set the discount’s end, then schedule this one hour before it.
- The count is a token. Fix: read it from Shopify at 3:30 PM; it has to be lower than 07’s morning number.
- It is the second email of the day to the same people. Fix (your call, it changes reach): send it only to non-buyers who did not click 07.
What a 10/10 version would look like: this email with the real count, the real close time printed (“at 5 PM ET”), and one line from a Friday buyer.
70% · veterans · ours, Nov 10
Hey Michael,
I didn’t want you to miss this.
Thank you for your service, and for standing with us.
With gratitude and respect,
Antonio
CEO, Black Forest Supplements
If you take a blood thinner, aspirin included, or you have surgery coming up, talk to your doctor before adding a fibrinolytic enzyme.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
You are receiving this because you subscribed. Unsubscribe.
Internal notes · 70% · veterans · ours, Nov 10where it came from, links, what it depends on
Ours, Nov 10, the veterans’ final hour: the same skeleton as the 50% email, with the thanks as the reason and 05’s promise to report the Military Outreach USA amount.
- Audience: the veterans’ list (replies to 04 with their branch), minus anyone who has bought.
- Depends on: VETS70 in Shopify (not there, read Nov 10, 8:40 PM ET) carried by the link; the same 3:30 PM count as the 50% email.
- Banner: the team’s Nov 11 “70% off vets (LAST CALL)”.
- Honors the living: no “fallen”, no veteran statistics, the product never tied to veterans’ health.
Rating · 70% · veterans · ours, Nov 108.5 · 8.0 · 8.0 · 8.5 · 4 (no fair comparable)
| Criterion | Score | Why |
|---|---|---|
| 1 · Soap Opera Sequence | 8.5/10 | Closes the veterans’ window and repeats 05’s promise to report the Military Outreach USA amount next week. |
| 2 · Hook / Story / Offer | 8.0/10 | Hook: the hour on their 70%. Story: the thank-you in two sentences. Offer: 70%, two CTAs. |
| 3 · The 3 Closes | 8.0/10 | Fear (one hour, the count), emotion (the thanks, the pledge), logic in the proof lines. |
| 4 · BFS 4A-4G + Brand Voice | 8.5/10 | Honors the living, never ties the product to veterans’ health, signed “With gratitude and respect”. The pledge stays a promise to report, not a sum. |
| 5 · Antonio’s RPR scale | 4.0/10 | No fair comparable (see below). |
Criterion 5 in Antonio’s format
No fair comparable. The veterans’ list is built from replies to slot 04 (“reply with your branch”), so it is small and every reader asked for the offer: its RPR will sit far above any main-list send and say little about the copy. Closest occasion send: Veterans Day 2024 (Spermidine Last Chance, main list, $0.216, read Nov 3). Scored 4 like the main-list sends until it has its own number.
What’s keeping it from a 10:
- VETS70 is still not in Shopify (read Nov 10, 8:40 PM ET), and the banner prints it. Fix: create it, ending with the founding price, and build both CTAs as
/discount/VETS70?redirect=links. - The count is a token, the same 3:30 PM number as the 50% email.
Status2 emails drafted Nov 10 (50% + 70%), banners in; your approval, the close time, VETS70, Klaviyo build, GlockApps and scheduling to come
The send, and what it exploresthe final hour: 50% and 70%, one hour before the founding price closes
Subject (approved plan, Nov 5): “It's coming to an end, {first_name}!”
The last chance emails, written Nov 10 (Juan: “we’re missing the last chance emails”; the Drive folder has no #8 doc). Slot 07’s approved email opens the last day at 11 AM (“6 hours left”) and its text follows at 2 PM (“3 hours left”). These two close it, one hour before the founding price ends: 50% for everyone who hasn’t bought, 70% for the veterans, on the shape of Sleepy Cocoa #8 ($0.291) and natto #7 ($0.226), with the team’s LAST CALL banners (Nov 11).
Before it sends: the close time (no founding-price discount in Shopify yet, read Nov 10, 8:40 PM ET; 4 PM assumes a 5 PM close), the real count at 3:30 PM, VETS70, buyers excluded, GlockApps on the subject.
Research brief & gatesthe research, and what it is not allowed to say
Offer ends. Buyer exclusion on (RPR plan item 1). Precedent: natto #7 $0.226 · Sleepy Cocoa #8 $0.291 · coffee $0.143 (above its launch day) · median $0.226 (n=9). If an extension is wanted it is a stated reason, never more pressure, and it reopens the price rather than holding it open; 'Sorry,' placed worst in the recent Gmail set and needs a GlockApps preflight.
The shipped precedents, as delivered (natto #7, Jun 8, $0.226 · cocoa #5, Mar 3 2025, $0.250)
Natto: wrapper “I want to apologize for not reaching out sooner with this message.” Banner: the label plus “6 HOURS LEFT 60%”. Body: “Friday was supposed to be your last chance, but loads of you missed it. So I held the 60% open till today. After midnight, it's gone for good. … No fairy-dust doses. Four clinically dosed actives, one capsule. … Once the founding batch sells out, restocking takes weeks, and it won't be 60% off again. Thank you for standing with us.” Cocoa (extended): “We fought to bring pure Cocoa Flavanols back. Now, this is your FINAL chance to get 40% OFF. Stock is running low … Zero Sugar, Just 20 Calories … This isn't just about Cocoa, it's about taking back control over your health.” Cocoa's extension out-earned its launch day; natto's close did not.
- Every number from a primary source, fetched and read, before it reaches copy.
- No em dashes. Alt text five words or fewer. GlockApps preflight before scheduling.
Imagery direction & referencesreferences, thumbnails and swipe fuel
The deadline. Precedent as delivered: natto #7 email.