#1 Cocoa + Natto - Blog
The email
Hey Michael,
This is something you need to hear directly from me.
Reply if this landed. I read every one.
To your health,
Antonio
CEO, Black Forest Supplements
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Internal notessources, gates, links and build notes
01M5YYP9M8CKA9ZN2MPYRXN0WF · subject A/B test, no preview text · audience EVERYONE minus the 14 standard suppression lists and segments · mobile body image → · seven GlockApps seed sends before the live send (subjects tested: A, B, “A quick heads-up”, “I found this”, “We missed this”, “They lied”, “They buried this”). Shown with a sample first name.The text
It's on the government's own disclosure page...
Then UCLA found that 50% of 130k heart-disease hospitalizations came in "optimal." 🙄
Read who moved the line 👇
https://blackforestsupplements.com/blogs/noticias/their-number-said-optimal-they-were-in-a-hospital-bed
Sent Tue Oct 27, 11:30 ET as an MMS · Klaviyo campaign 01M5YZ005G5XBSDZBNN6C9D0XB
Audience: All SMS Subscribers.
Link: the published blog, shortened by Klaviyo (click tracking on; shortened links stop redirecting 90 days after send).
Image: the 136,905 unit chart, cropped square, with a hand holding cash.
Shown with a sample first name. Klaviyo adds the Black Forest: prefix at send.
The blog, as published9 sections, the first line of each; the full article is live
Working title: Their Number Said “Optimal.” They Were in a Hospital Bed.
Published Tue Oct 27, 11:10 ET: live on the store · mirror. 1,348 words, 9 sections, 7 images. The join-the-list banner and link go to /pages/be-first (Klaviyo list UgyJ5f). Ends on the comment prompt.
| Act | What it does, and what binds it |
|---|---|
| Their Number Said “Optimal.” They Were in a Hospital Bed. | UCLA counted 136,905 heart-disease hospitalizations. Almost half came in with the cholesterol number the guidelines called optimal. The panel that moved the line, what its members disclosed, and the two places your check… |
| Los Angeles, 2009. 136,905 hospital stays. | There is a reason your doctor checks one number every year and treats it as the story of your heart. |
| The number you were sold | For most of your adult life, cholesterol has been the scoreboard for your heart. It is on every checkup. It is the number your doctor writes down, the number you remember, the number a pill was built to bring down. |
| Who moved the line | On July 13, 2004, a nine-member working group of that same federal program published an update in the journal Circulation. For patients at the highest risk, it made an LDL of 70 “a therapeutic option,” a goal that extend… |
| Where a heart attack actually happens | Cholesterol is a number in your blood. A heart attack does not happen in a number. It happens in a blood vessel. |
| The paid loop | If your results have always come back normal, that is not your failure. You did what you were told. You watched the number they gave you. |
| Your father went to bed healthy | Your father is 65. Every year he gets his blood drawn. His LDL comes back under 100, and the doctor uses the same word the guidelines use: optimal . |
| What the research found | I spent this year going through the research on those two places, not on the number. What I found surprised me. |
| Their number said optimal | 136,905 hospital stays. Almost half under the line they were told meant safe. |
Sources, each opened and read this session
- Sachdeva, Cannon, Deedwania, Labresh, Smith, Dai, Hernandez, Fonarow. Lipid levels in patients hospitalized with coronary artery disease: 136,905 hospitalizations in Get With The Guidelines. Am Heart J 2009 (UCLA)
- NHLBI. Third Report of the NCEP Adult Treatment Panel III, Executive Summary, 2001 ('Identifies LDL cholesterol <100 mg/dL as optimal')
- Grundy et al. Implications of recent clinical trials for the NCEP ATP III guidelines. Circulation 2004;110:227-39
- NHLBI. ATP III Update 2004: Financial Disclosure (archived copy)
- Pencina et al. Application of new cholesterol guidelines to a population-based sample. N Engl J Med 2014 (Duke)
- Libby. Mechanisms of acute coronary syndromes and their implications for therapy. N Engl J Med 2013
- CDC. Leading causes of death
Statussent Tue Oct 27: email 11:15 ET, text 11:30 ET; revenue settles about 5 days after send
The send, and what it exploresthe conspiracy opener: the number that said optimal; ingredient-free
Subject (sent, A/B): “A message for you, {first_name}! / They lied, {first_name}!”
The conspiracy opener, Heart Attack Nation's shape. The system's own record: 136,905 heart-disease hospitalizations, almost half with “optimal” cholesterol, and the researchers' answer was to lower the target. The mystery left open is the two places a heart attack happens that the checkup never measures. Product-free and ingredient-free: no cocoa, no natto.Research brief & gateswhat it may and may not name, and the record behind it
Product-free and ingredient-free. Must not say cocoa, cacao, chocolate, flavanol, natto, nattokinase, enzyme, fermented, Japan, the product, any dose, any price. Both halves are revealed in slot 02 onward.
Why this opener
The standard (coffee #1, natto #1): slot 01 names the system's failure in its own words and withholds the answer. “So I did the research, and what I found changes the game.” Coffee kept the cup for #2; natto kept Sumi for #3. Option A (the two-hour cocoa finding) named cocoa on day one and moves to slot 02, where revealing it is the job.
The record
Sachdeva et al., UCLA, American Heart Journal 2009 (PMID 19081406, abstract read Oct 26): 231,986 heart-disease hospitalizations from 541 hospitals, lipids documented in 136,905; almost half had LDL under 100 mg/dL; 1.4% had the ideal profile; the conclusion supports “even lower LDL goals.” New to this list: none of the 20 shipped value-1 sends used it.
Precedent
Natto #1 Heart Attack Nation, May 15: $0.116, 93 comments (37 per 100k). Coffee #1, Sep 23: $0.148. Slot median $0.141 (n=19). The value-blog bar is 37 to 44 comments per 100k plus tagged opt-ins.
- Every number from a primary source, fetched and read, before it reaches copy.
- Never “dissolves clots”, “clears plaque”, “lowers blood pressure”, organ repair, “FDA approved”, synergy, the five-day stem cell line.
- Never attack cocoa, natto, the enzyme, doctors or the morning cup. Never tell a reader to stop a prescribed drug.
- No supplier names, no manufacturing details, no COGS.
- No em dashes. Alt text five words or fewer. GlockApps preflight before scheduling.
Imagery direction & referencesimagery
As published: 7 images in the article, in order: the hospital bed with the OPTIMAL lab sheet; the 136,905 unit chart; “who wrote the rules”; the artery cross-section; “financial ties”; the JOIN THE FIGHT FOR HEALTH FREEDOM banner linking to /pages/be-first; the comment banner.
Email: the NEW BLOG banner and one body image, desktop and mobile. Text: the unit chart, square crop.